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WHAT HAPPENS WHEN

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What Happens When was a temporary restaurant installation in Soho created by Chef John Fraser. The restaurant transformed every 30 days (both menu and interior), changing focus every month in order to explore the traditional constructs of the restaurant experience.

 

+ONE was responsible for strategic digital brand strategy, social media management, content curation, coordination of the female chef series (“What Happens When Women Take Over”), and the execution of Kickstarter campaigns for the project.